1.3 Photoshoot: Behind The Scenes ...
Photography + Words by HALM
The making of the collection 1.3 Photoshoot :
A HALM production + Art Direction...
We had so much fun pulling this shoot together and can't wait to share the full release of collection 1.3 with you!
Stay tune for the collection release ! In the meantime ... here's a sneak peek of 'HALM in Action'
We are so grateful to our super talented team who totally understood our vision for the shoot and helped us to pull it off... (a HALM wish-list of combined creatives all in one place to help achieve the HALM vision).
@Greg.adamski ... if you haven't seen his work yet, we would like to introduce you : Super talented Photographer and creative : totally understood HALM, our vision and our creative instincts - a total pro and so much fun to work with. He'd been on our wish list of creatives to work with since day one of HALM and totally exceeded our expectations ... stay tuned for when we share our full 1.3 shoot!
@augusta.quaynor - her videography skills perfectly encapsulated the shoot from the well choreographed lighting (a 3am call time and strict 'to the minute' timetable, full team following the light around the location to capture the exact moment of sun beam, reflection and shadow) - to the mood, feel, ambiance ... what can we say ... HALM in motion!
The Location ... welcome to our 'Out of Africa meets Dessert Camp' ... the setting for the 1.3 shoot right here on our doorstep in Jumeriah. The 'HALM catering' safari tent meets hair, make-up and dressing room ! Golf buggys scooted across set in the dust running outfit changes, props, spare shoes and models through the expanse of dust and low shrubbery that made up the landscape .... something out of a film set.
The HALM set ... Out of Africa - meets Desert Camp
Hanna Ransjo | CEO+ Creative Director
The Looks ... the HALM studio turned into a wardrobe for the best part of the months leading up to the shoot, gradually pulling looks and adding pieces, plus retrieving some unique pieces from Hanna's (CEO) own wardrobe to achieve the timeless yet eclectic styling we'd envisioned - with the help of @bambikoko's talented eye and styling on the day to pull off each look ...
@jakbueno + @fernandachaaves the gorgeous and totally professional models who helped bring HALM 1.3 to life. Absolutely worked it in 40 degree heat, they became every bit HALM with their bare feet in the sand, fresh faces by @melaniemeyermakeup, and naturally windswept by @ania.poniatowska.
The 1.3 collection 'Figue' coloured bags shot under the leaves and shadows of a fig tree .... Read about our Collection 1.3 inspiration and Mood Board in Harper's Bazaar.
"The vision was to create a feeling of "wild of free" against a backdrop of modern skyline ... encapsulating Dubai in the imagery, home of HALM... so we shot in the dusty sandpit with wild sporadic low shrubbery set amongst the iconic skyline of modern architecture."
Hanna Ransjo | CEO+ Creative Director
Huge thank you to our dedicated, pro and 'so much fun to work with' team who helped to pull this shoot off! We are so excited to share it with you all with the launch of our 1.3 collection.... Stay tuned and for now, we hope you enjoyed this sneak peak into a day in the life of HALM! X
